<p class="lead" align="left">
In this initial article we are going to simply discuss 
how to find suitable topics. 
</p>
<p>
This part of the building process should be fun and should allow a certain 
creativity. So let's get started.
</p>
<p>
For a moment we will pretend we are playing the game &quot;I Spy&quot; . But instead of 
spying something yellow:
</p>
<p>
1. Look around your room and note the first 5 things you see.
</p>
<p>
________Don't skip that step_________
</p>
<p>
So, what is on your list? It should have items like this on it:
</p>
<p>
DON'T SKIP AHEAD 
</p>
<p>
DO THE EXERCISE 
</p>
<p>
1. Candle 2. TV 3. Mirror 4. Carpet 5. Toilet Paper (Added for comedic 
effect)
</p>
<p>
2. Build sites on those 5 topics. 
</p>
<p>
You may think I am a but crazy but those 5 sites should do well. To succeed 
with WCB you will need to shift your perceptions and ways of doing things. 
</p>
<p>
Many different courses have existed that have had you do various research and 
in order for you to feel confident in their process they have given you 
[usually] numerical guidelines. You know what I am talking about. Only build 
sites with topics over 10,000. Look for a ppc over .10, etc.
</p>
<p>
These methods, once tested, are usually arbitrary and if you follow them it 
doesn't amount to anything but busy work. Now, there are exceptions to this of 
course, but most things follow this pattern.
</p>
<p>
So with WCB one of the main goals is to eliminate busy work. So, finding 
topics is no exception. The exercise above serves to take the mystery out of 
finding topics. 
</p>
<p>
Now, the more stubborn co-op members will resist this tooth and nail (I say 
this with affection), but I have tested this many many times and if a few 
guidelines are followed your topics will be fine.
</p>
<p>
This works because no matter how much research you do you will only be doing 
research for a few variables, and those variables interact with so many others 
that it is quite difficult to get any reasonable results. For example:
</p>
<p>
Lets say you think of 3 topics and you can only afford to build 2 sites. So 
you have your 3 topics: pay day loans microfiber glass
</p>
<p>
If you do analysis to look at search volume and competition-which is a common 
tactic- you are getting some valuable data. However, that data doesn't take into 
account a few other factors. Such as, indexing patterns and ranking variations 
between the various markets. You are essentially assuming that all 3 
topics/markets will get indexed (using similar tactics) at the same rate, that 
the search engines treat those 3 topics the same, and that how a search engine 
ranks a site for a particular topic will be the same across all 3 markets.
</p>
<p>
The reality is that there really isn't just 1 google. Instead google differs 
in its treatments of sites for many different markets. So 2 sites that are 
identical except their topics won't necessarily be treated the same. This 
understanding can make that earlier research with competition levels 
unnecessary.
</p>
<p>
So for now compile your list of topics according to these guidelines:
</p>
<p>
1. Is it a thing (noun)?
</p>
<p>
2....
</p>
<p>
Short list right?
</p>
<p>
For now this is all you should concern yourself with.
</p>
<p>
Can't think of things to put on your list than you need more things to look 
at. Go to a store with a notebook and walk the aisles. Within 1 hour you should 
have more things in your book than you can afford to purchase domains for. 
</p>
<p>
More details in part 2......
</p>
